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Information CenterEMI said that the company's future sales of all digital music products will not be protected with a DRM technology that the incident in February this year, Steve Jobs at Apple Web site published an open letter, saying with DRM protection, not Apple's intention. If the record companies agreed that they are very willing to give up DRM on March 15, Sony, Warner, EMI, Universal, Rolling Stones five major record companies also formed a strategic alliance with Sina, Sina launched Music Library channels. In this channel, Sina users can listen free online over 300,000 genuine songs such as the Internet and mobile communications digital information era, the record company was forced to begin a series of activism, but was forced to stop the famous Napster music download service, U.S. households in 2006 the number of illegally downloading music has not therefore reduced, but the number increased by 24% this situation forced the record companies must begin to rethink their strategy, since it is impossible to prevent the development of digital music, they begin to conform to this trend, so how in the traditional record companies in emerging markets, spurred change the existing business model, EMI music industry is undoubtedly a pioneer and giant digital information and cooperation is the inevitable development of the Internet, rather than a company's victory. A new model from birth to maturity always takes time, can become a complete and long-lasting business model, they have to ensure the fairness of the rules of the game in which the industry chain integrity of each party must follow in the digital music flourished at the beginning, the traditional record industry has shouted crying wolf. Many in the industry have found that digital music will give the traditional record industry heavy attack, or even will be replaced, Present and true? However, EMI and Apple This cooperation may trigger another round of disputes, April 3, according to British media reports, the EU regulators upcoming Apple's iTunes online music store launched an investigation to determine whether it violates competition rules. European industry regulators criticized Apple's practice limits consumer choice, consumers can only be downloaded on iTunes music to your iPod music player this collaboration will be the traditional record companies and digital music history the beginning of a landmark, a move might change the current digital music distribution, the overall pattern of the other record companies business models in the digital age have a significant impact. No wonder some experts, this way, the digital music business will drive growth in double or triple. (N101)
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