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Innovation and development of music programsIn 1920, Conrad, a young American engineer with his own experimental stations playing music, the result audience response, then the nation's first commercial radio station - KDKA Radio was born, because it is broadcast daily music, talk, three news programs and popular. The subsequent 88 years, the music, news plus talk indisputably become the most important radio programs of the Three Musketeers. Today, the rise of a large city stations, various specialized channels, segments, as well as the media increasingly diverse and so on, making today's music radio host had to have contracted program front, try a new style of programming in order to implement the individual in the process of low-cost strategy to win more market share. So, how's strategy to effectively ensure deejays successful strategy to achieve this it?U.S. National Broadcasting Company (NBC) morning show host Katie Couric (Katie Couric), presided over the Today for 15 years, interviewed countless politicians and world leaders. She reported hard news industry peers appreciated the way popular in the 30-minute program, she is always maintained hearty and Funny style, and always able to freely switch between hard and soft news. Seen in this light, excellent news presenter is not necessarily cold, stiff, when you use the right amount of news coverage humane soft dispensing products not only does not weaken the dissemination of results, but will produce unimaginable captivating shocking, and such soft swap products Since the host's feelings may be natural, it can not be some kind of touching the heart, music, sound effects do? And vice versa, matching Jingdang news will become deejays music program in the cooked delicious spices. Of course, in the past called depth of coverage, investigative reporting and other forms of lengthy news broadcasts have not constitute the core competencies, which means that the inner structure of broadcast journalism needs further adjustment is consistent with concise news contemporary living habits and rhythm. 30 years of successful operation in New York's 1010WINS radio broadcast news are feeds style, each length of no more than 40 seconds, but the most important news every day all covered. Seen in the music program presenters are provided news should also be dapper, so as to be more popular.In addition, the musical conversation may well be the modern radio program Flex the typical pattern, since the broadcasts are personal media, the moderator in music, especially in contrast to the topic of conversation in cooperation with the appropriate song sounds Road to, of course, is more intimate than the lofty nature.Nanjing music station in the production of Music News Talk mode programming from erudite. When the immediate, short-style news in brief outline is increasingly becoming broadcast audience, favorite, the music news mode Morning Music, Music Evening News and other programs will be in Nanjing bandstand emerged. Sofres January 2008 Nanjing radio listening survey report shows, music station's two sets of frequencies (FM105.8 and FM106.6) in the audience is no longer just a youth structure for the main, but most consumer purchasing power The majority of young people (Figure 1), many of whom are middle and high income groups (Figure 2), these people mostly pay attention to quality of life, while highly concerned about all kinds of information on the social backbone. So clever fusion music program and grafting news, livelihood topic this carrot and stick strategy, it will inevitably become a music station to get high listening figures and market share effective means.Type of music broadcasts are not in addition to music, nothing. United States currently has more than 13,000 radio stations is 70% of all types of music station, where information and music has become the most important two radio function. China most types of music stations usually positioned according to their frequency, streaming playback of a particular kind of music, and provides 24-hour cycle. There is a loop in the program is broadcast important information, including the social and livelihood in the region close to the press. For example every quarter of an hour from the host port broadcast traffic information, weather forecasts, etc., such a wide range of information, such as weather can be subdivided into various kinds of life weather index, such as change in clothing index, comfort grade index, colds index, heat stroke weather conditions index, UV index, air quality index ...... involving almost every aspect of modern urban life, the information desk in the types of music, music streaming plays a decisive weight. Thus, localization and service music information constitutes all types of music radio program. These also allow music station presenters have to seriously weigh how to make your own music program broadcast news job performance more perfect, and many other details, but also more aware of the basis of the traditional radio, open up more in line with the audience listening habits respect the propagation of radio road of innovation is the key to success.Into 2008, new audio platforms, satellite radio, Internet radio, HD radio, podcasts, mp3/ipod or mobile phones and other wireless listening devices are large numbers, but so far, no clear winner appears. Competition is continuing, especially when broadcast into the narrowcasting era, the frequency of market segmentation broadcast professionals today, the music program how to handle precisely, the right to join the News and talk, etc., will be broadcast low-cost, high-yield This strategy is an important guarantee. As the Chinese People's University Professor Yu Guoming said: The difference is the market, innovation is profiteering. Adept at innovation and finding segments of the market, highlighting its core values ​​demonstrate their point of difference is the future of competition in the media industry the main battlefield. Innovation, in short, is to ensure the stability of the basic elements of things under the premise that things between the various elements re-optimize the mix to get the maximum benefit. 88 years of broadcasting history has proved that Music News Talk program broadcast the most basic form is the most viable program form, and how the music program in a stable form valid combinations of configurations in a lot of information, news and other content naturally clever into one, so that both the unique characteristics of the music program, and successfully expanded outreach program functions, in order to seek low-cost strategy to maximize the benefits of music programs will be on today's music program moderator art and skill test and innovative challenges.
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