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Internal divisions invested billions of dollars for naughtJanuary 9, 2012, the United States formally announced its Beijing Wanquan stores closed on January 8, so far, since May 2010 officially opened two stores in the United States sports all closed. Meanwhile, the United States also announced that will be transferred to online sales platform. January 6, a bulk SMS allows the United States to the sport into the maelstrom of the crisis. This message that the United States Sports closed shop is due to internal struggles, and the United States Sports dismally, has invested billions of dollars from the United States all for naught several sports leaving executives said the United States sports is not entirely behind closed shop as Gome Holding explanation. Gome Holding internal differences as well as the values of blind optimism hypermarket model is leading the United States Sports closed shop was the main reason for the United States, according to Director of Sports Operations Center Meng Lei introduction, the predecessor of the United States in 2009 sports Registered Gome sharp move Investments Limited (hereinafter referred to as sharp dynamic investment), with registered capital of 50 million yuan of its wholly owned United States sharp dynamic sport. Business information, sharp move the remaining 20% stake in investment from Beijing Gome (microblogging) Co., Ltd. invested 10 million yuan holder It is understood that in 2007 the United States began the United States sports research. First store in early 2010 to begin preparations, has been run by Huang Xiuhong personally responsible. March 2010, the United States had with the domestic sporting sharp move more than 70 major sporting goods manufacturers, dealers had a secret meeting. For future sales, purchasing and other modes of communication. May 2010 and in October the United States the two sports stores opened in Beijing, the two initial investment of 10 million yuan for the store Gome sports form, there are many people in the industry believe that imitation is Gome Gome opened by two sports stores, uses the United States has always been a strong bargaining power at very low cost rent down, shop rent is less than 5 yuan per square meter per day. United States Sporting Goods Sports also with a number of suppliers to establish a cooperative relationship, the business model has the same purpose and Gome, that the United States is only a sport hypermarkets, by the supplier to determine the product's price and promotional means only the United States Sports high-profile appearance, but also less than one year, it will end up in shut shop. January 6, 2012, many reporters received an anonymous text message, SMS content as follows: the United States Sports officially closed following the September closed shop, the only Wanquan stores closed down yesterday, the recent dismantling. Year closed stores, Airborne Pangkun mere figurehead chairman, Liu Yang under laissez-faire president, forced internal conflicting interests powerless, was eventually cut right. present backlog of tens of millions, monthly loss of several million, net sales suffer from less than one hundred single month, the cumulative invested billions of dollars all for naught. Gome Sports closed just the surface, involves a lot of interests within the financial powers of personnel disputes. SMS one, the United States originally wanted to quietly closed shop idea boondoggle. For SMS for sports-related matters, the United States broke the news, the United States holding Brand Management Center Director Cao Jiwei made corresponding explanations Cao Jiwei said that the content of the message is not true. He said, first of all the United States holding an internal authorization system, since Pangkun was appointed chairman of the board, it is impossible to say that a mere figurehead. Now Pangkun still dealing with the aftermath of the entire United States sports matters; And the United States has only invested tens of millions of sports, is not mentioned in the text the United States billions of dollars into sports, but also did not make sense, because there are a lot of money did not come back , the United States still has a lot of sports inventory, Cao Jiwei explained that the garment industry, the inventory is money, so he did not make sense to a true. Cao Jiwei said that now a lot of strong suppliers such as Adidas, Nike and other product prices to control very strictly, will normally take precedence own dealers, so the United States sports and there is no obvious price advantage, if there is no price advantage, the United States Sports also nothing competitiveness of the It is understood that sports cooperation with the United States are mostly the major sports brand dealers, manufacturers direct docking with the brand is not much, so the product prices are determined by the these dealers, which dealers said sports shop in the United States and elsewhere in the United States is not much difference between the case of a new form of sports such hypermarket format, in fact, most of the brands on this form will not own planning. According to the Chinese clothing Deputy Director, Institute of Industrial Economics Association keung introduced in the sporting goods business areas, brands usually by way of self or join established channels occupy 60p% market share, while the market to achieve through professional sporting goods sales market share of less than 30 %, so the voice of sports channels are generally controlled at the hands of brands, which appliance market is very different response, from the adidas Group Greater China Managing Director Gao has also been confirmed at Skyline High Skyline admits Sports Hypermarkets are not in their strategies, Adidas is still the main channel reseller channel and operated stores, where in 2011, Adidas opened 1,000 stores, mostly through distributors to achieve at the same time, for hypermarkets form the cause of failure is due to supermarkets keung also said it is difficult to get through the whole garment industry chain, but merely relying on product rebate, so the whole industry chain, the right to speak is very small, so it seems likely to fail these have been presented problems, so that the United States Sports unexpected Cao Jiwei said the market transformation too fast, and close the shop's decision is based on changes in the market made about the closed shop, the United States sports staffing issues, Cao Jiwei then said some people because they do not meet the requirements of the United States sports, has been survival of the fittest, and there are still some will go to the United States sports network marketing to February 2010, the United States Sports General Manager Li Yan left; March 2011, United States sports brand director Zhang Li left the original, according to Zhang Li introduced himself, he chose to leave because of the pursuit of greater personal value, while another former executive, who asked not to be named, said that his departure is of little value because it feels , himself a lot of ideas in the United States holding are not achieved, he also said the fact that the United States Sports Many practices are presented with hastily launched the imprint, things did not want to understand that began blowing big bull, which is the United States Sports eventually closed shop One of the reasons the executives said they belong cautious faction, plus the United States belong to a new sport formats, without success stories for reference, so when internal divisions in the United States is also a great sport.
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