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Transfected with anti-estate investment in mapping dilemmaThe Chinese delegation swept Guangzhou Asian Games gold medal, demonstrating the strength of big sports competition. Unexpectedly want to obtain the more gold medals, sports management department against by some criticism. Senior sports reporter Yang Ming gold strategy, System questioned, and instantly set off people on the gold medal strategy controversy in the past planned economy, sport is one of the important goals glory for the country, by direct management of government departments, for a country to achieve the gold medal harvest money. Turning now to a market economy, the gold medal strategy has not changed, but the mission to host sports that although there are more questions, but most people still do not enthusiasm for gold subsided. It is also worth face is that China's sports industry after 20 years of market-oriented attempt, the scale is still very weak. In 2008, the added value of China's domestic sports only 0.52% of GDP, while developed countries typically account for more than 1%. Such as the U.S., the sports industry is the sixth largest pillar industry, accounting for more than 2% of GDP, providing employment opportunities for the sports industry even more than the agricultural, railroad, insurance, electricity and other industries this year in March, the State Council on accelerating the development of sports industry guidance issued aroused strong reactions and expectations. In this guidance, where it clear that adhere separating the affairs separate, separate function, for-profit and nonprofit separate principle, give full play to the market allocation of resources in sports the basic role of the elimination and prevention of sports marketing resource constraints and monopoly. physical education department leaders also said publicly that the Football Association as an example, to change both the run game and also of the situation of China's reform and opening race 30 years, and continuously push forward reform in various fields, in contrast, the sports industry progress of market-oriented reforms to what extent do? In the System under the gold standard, on the one hand, sporting events, activities were also reported by the State Sports General Administration or the Administration of Sports Management Center under the approval; On the other hand, sports administration set up its own company, controlling industrial operations Right. Sports management department set management agencies, public legal persons, judicial person and corporate identity in a four kinds, both referees and athletes, management office, regardless, corporate affairs confusion in sports continued to create brilliant, but also more to more outsiders challenged as China's largest Sports in the end is a sports marketing, or sports departments of the market? This is some of the sports industry market transformation closely questioning. The answer to this question is related to the future of China's sports industry gold medal under the big state-owned enterprises.Sports management departments to the gold strategy worked out under the System is used in business areas, put themselves into a large-scale state-owned enterprisesSeptember 2010, Ford, General Manager Shao Wenzhong Bao taken away by police for investigation, has not returned. It was noted that he had to sit in this seat for 17 years, 17 years ago, the Chinese football has experienced a strange after the failure (World Cup group match lost 0-1 underdog Yemen, the loss of the chance to win the group) , the authorities determined to bring it to market. Then, in November 1993, Ford Ford Bowes Bowes emerged establishment there is another background. October 1992, the CPC congress established a socialist market economic system reform goals. May 1993, the National Sports Commission (1998 to the State Sports General Administration) issued on deepening the reform of sport and proposed to gradually be conditional institutions to the market. In addition to the previous state funding, but also includes social sponsorship, community funds, competitions income, and invest and set up economic entities Since then, the era of sports systems company opened the first year of SportsPrior to the establishment of the Ford Bao five months in June 1993, China Volleyball Association has set up a company called China Lippo specifically to raise funds for the development of volleyball in 1993, Japan Yaohan Group set up a women's volleyball World Stars by head coach Lang Ping, Chinese women's volleyball team to keep playing a series of match. Their training and competition in China, you need a formal company to operate. And if looking for an agency, it may not be familiar with volleyball, so China Lippo company came into being it was on deepening the reform of physical opinions after the enactment of subordinate units of the National Sports Commission established the first company. The beginning of time, the company did a sub-inject capital just a few seals Starting this year, there are some sports associations have set up their own company. According to incomplete statistics, from 1993 to 2009, in addition to the above two companies, at least, has also set up more than 10 companies. Among them, some of which are wholly-owned subsidiary of the Association, and some are holding or shareholding companies. Some still operating, and some have died halfway up the company's sports associations, mostly higher degree of market acceptance of the project. Those farther away from the market Athletic Association, then set up a special department to be responsible for operating. According to the National Financial Weekly reporter investigation, so prevalent in the sector in the association, but a different name, and some called business development department, and some called the Armament Department, Liaison, as well as the Department of Chinese Athletics Association called scientific development Ministry Danchun Jian told the Financial State Week reporters, set up a company and the company does not hold the distinction is that the latter's market development need to keep other companies, keep paying the money they earn points one.These companies set up time, and the project is closely related to the degree of marketization. The highest degree of market football, volleyball and basketball, while its companies have also established relatively early resources and rightsDanchun Jian told the National Financial Weekly reporter, these centers following companies or associations, can develop the resources usually have three parts: events, team events and athletes resources developed from the management of the Association tournament in 1995 promulgated the sports Law, the management of the event made the following division: National comprehensive games by the National Sports Commission (formerly General Administration of Sport) or in conjunction with relevant organization and management; national individual sports competitions of the sport's national association responsible for managing the Beijing Sports University, a scholars say that the events of the management is usually interpreted as associations have on the event, including all rights, including commercial development. This is often reflected in the Association has developed a number of documents in order to track and field events, for example, the national track and field events organization Guide states that China is the Chinese Athletics track and field events organizers and organization managers, with all the rights associated with the event. These rights include: a nationwide sale of television rights; Second, commercial sponsorship; Third, concessions and franchises; Fourth, the Chinese Athletics name and logo, the official event logo or insignia for all market operators such as the right Chinese Athletics of their rights under the very detailed. For example, national track and field events organization Guide states: all domestic competitions venues should be reserved for the Chinese Athletics 6 billboard location; race one hundred meters away from the arena at the end of 25 meters must be placed one printed with the Chinese Athletics words or logo advertising board. Color is white with red, size principle of 2.5m (length) 0.5m (high); in the brochure, it should be set aside for the Chinese Athletics an ad position, and it should LOGO appears in all advertising or promotional materials on Danchun Jian said that China Athletics sponsored events, primarily Marathon. Marathon in the country has nearly 20. July 2009, the Chinese Athletics and Sports Industry Co., Ltd. in Austria 50-50, set up a company in the Olympic road race. Since then, the Chinese Athletics hosted track and field events are handed over to the company operations.
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