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In the music world, wild ZaisaGlobal Entrepreneur reporter Chen DanqiongDestroyed by the Internet in the music industry can earn money? 2007, Ms. Li decided to start when the first heat wave media is facing this problem. She was in ChanneL [V] worked for seven years, general manager of China has been done, the early introduction about her often accompanied by a pair of Chinese music had a major impact, Ms. Li's class description certainly know sign singers, selling album the traditional music industry model has a dead end. But the record company probably will die, the music does not die. In fact, people need for music never reduced. She hopes to find live music is more than meet the current needs of users record music sell fashion 2009 51, opened in Chengdu, Li Dai first heat wave music festival. It is close to the first anniversary of the earthquake time, after the earthquake in Chengdu government is willing to introduce such activities to restore local entertainment, and therefore limit the number of the finest venues and approval of the more difficult aspects usually gave great support . Venue in a remote area away from Chengdu Poly 198 Tulip Park, but still in the three-day festival attracted 150,000 visitors in the audience. This mature long-Midi, strawberry audience par this year April 29 to May 1, Chengdu heat wave music festival held again. This is also the current heat wave music festival held in the oldest city. Compared to previous years, Ms. Li's mood can be more relaxed this year, because Chengdu Music Festival has been profitable, tickets rose to 120 yuan from 80 yuan also did not affect attendance. At the same time, Ms. Li began to copy music festival mode more cities, such as Shanghai, Suzhou, Hangzhou, Xi'an, Wuhan and other places. Now, the heat wave media performances organized every year to reach nearly 100 games apparently, people get music for free via the Internet, while still willing to pay for music, especially live music. Want to make money to live music in the past, mainly rely on the concert, this model rely more on star personal brand, operating side is difficult to form their own brand. But the heat wave has become a sustainable, chain operating brand of music when the founder of the heat wave has been a strong competitor, which call Midi diehard fans of rock and roll, strawberry positioned on young artists, Ms. Li will want Heat wave to add more prevalent factors as well as the media philosophy to win more market audience. Heat Wave audience is affectionately known as the heat wave family, they both will criticize, but also without ridicule, positive, loving public, dare dare. Therefore, the corresponding heat waves and other music festival lineup also very different, carefully inspect the heat wave musicians list, you will find Brain Failure, Omnipotent Youth, mirrors such well-known rock musicians with SHE, Tan Weiwei, Zhang Jie Pop musicians with performances. Ms. Li told the Global Entrepreneur, if the media point of view, festival itself is a communication tool, it can play the role of music promotion, this feature is no concert. Excellent pop music can be demonstrated in the heat wave music festival, rock music meets the needs of some people, but most of the heat wave like to meet more people's needs.But Ms. Li does not consider other music festival will bring their own competitive pressures. Closer to the festival's competitors, perhaps a movie. She believes that a love of entertaining people may be faced with the choice of either two hours to spend 80 dollars to see a movie, or to participate in a day of music festival. She believes that good live music at least be able to win some of the original intention of paying audiences go to the movies for the music festival's core consumer group, Ms. Li spent a lot of thought in the 90 body: a new generation of young people have the habit of buying them buy a ticket to watch the show that is normal; But after such '70 ', might not have to buy a ticket to see a concert weekend habit. In order to understand this group's music preferences, she would often in the major social networking sites as well as Baidu MP3 , watercress, Sina music what music sites such as observed in the end of the heat wave in the popular main income comes from two aspects, tickets and commercial brand sponsorship. Past experience with Ms. Li, the new city will usually open up in the third year was profitable or at least break even sponsor the participation of the heat wave and the interest alone just for fun festival audiences distinguish. To do so, you can also choose singers, content, settings, etc. judged entirely to the market, rather than the sponsor's preferences. Now, the heat wave internally invite singers list has been a complete set of scoring systems, including comprehensive research results in major social networking sites every year heat wave hit a star, plus a lively scene major brand promotion activities, on-site looks more like a musical carnival, rather than rockers release their place. Edison last year, this year is the Stanley Huang. For this rock theme Midi Music Festival, the pop singer so please Edison is unthinkable. But do not worry too commercial Ms. Li accusations enthusiasm of the audience in order to create market demand has been described carnival atmosphere, Ms. Li agreed to sponsor many of the provisions under, for example, they need to be designed to interact with the audience to experience the area together, rather than simply products units. Such as heat waves sponsor Budweiser on a specially created music bus for transfers to see the festival audience, but also in the field of Budweiser consumers themselves when DJ DJing. Anheuser-Busch InBev China Brand Director vehicles Qi told reporters that they cooperate with the heat wave experience also took a fancy to strengthen it. Because Budweiser in China already has the reputation, now they are more willing to educate consumers on the degree of Budweiser's favorite music festival concert passively accept different ways, live interactive link more experience will deepen a sense of Ms. Li's dream is actually than simply a number of music festivals also ambitious. She hopes to do more to build an extension to her dream of super media like Murdoch did. Heat Wave Media also operates a digital music premium channels - charming music, currently covering 260 cities around the country, 50 million people can be seen. But this has been in operation for three years in terms of revenue premium channels not meet expectations, or music problems currently facing the problem of paying consumption habits. Heat wave has begun to try to do something on a mobile platform application development, to find the updated stock quotes more music sales modelToday, the top ten or top ten Shanghai A decline today rose more >> Name Price Change Data Loading A deep rose more >> Name Price Change Data Loading Shanghai A decline more >> Name Price Change Data Loading A deep down More >> Name Price Change Data LoadingTop News ViewsMa: We do double 11 is trying to price the price. Stage install pure audience Prostitution: hit shows female guests price. Double 11 most cattle orders: Women's 20.5 million share. 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